And then, of course, at that age people start buying it for their children. They're very expensive to get. The person responsible for this was Ashley Abram, who in 1983 was creating compilations for Ronco, and joined the Now team just before the second volume. Sia - She Wolf Falling to Pieces. Peter Duckworth co-director, Now Music : The main purchase group is 25- to 34-year-olds. He remembers those early 1984 days.
When the Beat Drops Out - Marlon Roudette 20. Make Me Feel Better - Alex Adair 18. Sometimes mistakes would occur or a rare version would be included. Some 34 years later, the brand shows no sign of stopping with Now 100 expected during July 2018. It's a beige cover with beach balls. These Days - Take That 13.
They're not as into music as they might have been in their teenage years but it's a way of keeping up with the chart. People established that relationship with Now when they were kids and, of course, that's very formative. Erick Morillo 2-10 Swedish House Mafia vs. Dave actually stuck the number 12 to the bottom of a swimming pool, painted some polystyrene balls with the Now logo and had a photographer take a photo that would become the cover. Am - Hall of Fame. Mark Goodier: It touches people who don't normally buy records, and that's great, isn't it? We were never able to access Madonna, for example.
Title Artist 1-1 Gotye feat. Sales-wise we were more than vindicated as Now 6 and Now Christmas dominated the charts that December. Released in November last year, Now 89 has now sold nearly 1. Right from the beginning, Now… looked different to other compilations with its liner notes, artist photographs and generally luxurious feel. Ashley Abram: As I remember, they were getting a bit desperate for a title and very late in the day, they looked round in this meeting and there it was.
Various Artists - Now That's What I Call Music! Simon Draper: Behind my desk at Virgin was a poster which Richard Branson had given me as a birthday present some years before, which was a marketing poster for Danish Bacon. From memory, it sold around 2,000 copies max! Say Something - Karen Harding 16. Diane Birch — Rewind 11 Lawson — Standing In The Dark 12 Biffy Clyro — Black Chandelier 13 Fall Out Boy — My Songs Know What You Did In The Dark Light Em Up 14 McFly — Love Is Easy 15 Ben Howard — Only Love 16 The Lumineers — Ho Hey 17 One Direction — Little Things 18 P! Hit, Miss or Maybe One fundamental flaw of retrospective compilations is that they tend to cherrypick songs whereas the Now albums tended to give a snapshot of pop trends over a four-month period. I got it as a gift and it became a bit of an obsession. Somehow or other, we didn't have weak tracks or throwaway tracks as padding. Jess Glynne pop star : As a kid you buy those albums and it's your everything. For many people, these releases are totally tied to nostalgia.
It's so strong, isn't it? Hold Back the River - James Bay 6. Ellie Goulding — Explosions 22. By 1982, the demand was growing for unedited tracks and the seminal Raiders Of The Pop Charts was the first to feature these. It needs to evolve with the times. Their compilations featured a mix of chart hits and some lesser-known artists, with as many tracks as possible crammed onto each side. Ayo - Chris Brown X Tyga 21.
Knife Party 2-11 Rizzle Kicks 2-12 Stooshe feat. Until the End of Time After five years of uninterrupted success, compilation albums ended up being placed in their own chart from January 1989. Simon Draper: It wiped out all the opposition, pretty much. Peter Duckworth: We were amused because, obviously, the Now albums are only available for three years - and that album had long been deleted. Sugar - Maroon 5 5. Ashley Abram: And Michael Jackson only appeared with an older track on Now 4. Jennifer Lopez and Mick Jagger 2-21 Dappy feat.
Elastic Heart - Sia 11. Image caption Some of the predecessors of Now That's What I Call Music Don Reedman head of 1970s record label K-Tel : Until Now came along, K-Tel dominated the compilation hits market. Probably the rarest of all of them. Classic Pop traces the story of the big daddy of all compilation series… Written by Paul English. Thinking Out Loud - Ed Sheeran 3.
This was a winning strategy as The Hits Album topped the charts for seven weeks and kept its rival off the coveted Christmas No. Florence Welch - Sweet Nothing. Now 1 had cleared big names like Rod Stewart and Genesis and coupled them successfully with current pop acts and we felt it was important to do this for the follow-up. Steve Pritchard: The perceived wisdom about compilations is that, when somebody picks one up, they look at the first half-dozen tracks and the last two or three tracks and make a decision accordingly. It was probably Now 15. Steve Pritchard: It's sold so well for so long and made so many people so much money that sometimes it's taken for granted. Liam Payne pop star : That was the world's first playlist almost, which now is the theme of the music industry.